SREE NARAYANA GURU INSTITUTE OF MANAGEMENT STUDIES
MBA - (Master of Business Administration)

A two year full time MBA program affiliated to Anna University, Coimbatore and approved by AICTE, a government body responsible for proper planning and coordinated development of technical education system throughout the country. SNGIMS integrates a healthy blend of methodologies in imparting holistic nourishment to young managers in the making. Our teaching system is based on Case Study Model where the individual topic is discussed based on the industry cases. This allows the students to connect the topic to real time problems faced by various Industry sectors. Each student is allowed to present individual cases to other students. Curriculum follows a daily regime of 6 hours of class room session including career development exercise and mentoring session.


Specializations offered:
  • Marketing
  • Finance
  • Systems
  • Human Resource
  Trimester I   Trimester II  
  Management Principles   Decision Models in Business  
  Quantitative Methods for Management   Financial Management  
  Managerial Economics   Marketing Management  
  Organizational Behaviour   Human Resources Management  
  Accounting for Managers   Management Information Systems  
  Executive Communication - Practical   Business Application Software - Practical  
             
  Trimester III   Trimester IV  
  Production Management   Customer Relationship Management  
  International Business Management   Corporate Governance & Corporate Social Responsibility  
  Entrepreneurship Development   Elective - 1(Major)  
  Research Methods in Business   Elective - 2(Major)  
  Disaster Management   Elective - 3(Minor)  
  Emerging Trends in Management - Practical   Elective - 4(Minor)  
  Summer Training ( End of Trimester III)   ERP Laboratory I - Practical  
             
  Trimester V   Trimester VI  
  Elective - 5 (Major)   Final Research Projects and Viva Voce  
  Elective - 6 (Major)        
  Elective - 7 (Major)        
  Elective - 8 (Major)        
  Elective - 9 (Minor)        
  Elective - 10 (Minor)        
  ERP Laboratory II - Practical        
             
  MARKETING ELECTIVES   FINANCE ELECTIVES  
  Services Marketing   Corporate Valuation & Taxation  
  Brand Management   Financial Derivatives  
  Sales & Distribution Management   Foreign Exchange Management  
  Marketing Research   International Financial Management  
  Advertising and Promotion Management   Management of Financial Services & Institutions  
  Rural Marketing   Project Planning, Analysis and Management  
  International Marketing   Security Analysis and Portfolio Management  
  Retail Management   Working Capital Management  
  Marketing channels   Insurance and Risk Management  
  Consumer Behaviour   Mergers & Acquisitions  
             
  HUMAN RESOURCE ELECTIVES   SYSTEMS ELECTIVES  
  Industrial Relations & Labour Legislations   Data Warehousing & Data Mining  
  Organizational Change & Intervention Strategies   Enterprise Resource Planning  
  Human Resource Development   Software Project Management  
  Cross Cultural & Global Management   Software Quality Management  
  Training & Development   Decision Support System  
  Competency Mapping and Development   Software Testing  
  Counselling Skills for Managers   Knowledge Management System  
  Advanced Industrial Psychology   e- Business  
  Managerial Behaviour and Effectiveness   Advanced Database Management Systems  
  Strategic Human Resource Management   Network Management and Information Security  
        Multimedia Technology